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Best keyword research tools

11 Best Keyword Research Tools for SEO [2019 Review]

There is no denying that keyword is the center of the Search Optimization Engine (SEO)

Every SEO marketer uses keywords and search phrases to push the content of their website to the front page of Google, the leading online search engine for product and service.

Now you will agree with me that

To have your website appeared on the first page of Google, you need to know how to use the keyword research tool to pick out the best keyword for your content.

That is why this extensive guide concentrates on the best keyword research tools on the market. This guide is your ultimate key to a successful SEO strategy.

Read the list of the best SEO tools now and find out which one is suitable for your needs.

11 best SEO keyword research tools you have to know

1. Google Keyword Planner <Free>

google-keyword-planner

Google Keyword Planner is the foundation of the keyword tool and also is the most used tool in the market. It connects straight into Google Adwords, which makes it cost-efficient when you want to find out and optimize your cost per click keyword.

Pros:

  • It has remained free of charge throughout the course of development. The users can use all the available features without any extra cost.
  • Being the main search engine with a massive backbone database, Google Keywords Planner is robust in tracking and add new keywords to the database.
  • It also provides a trending system where each keyword will show their respective up trend or down trend. You will always get the best trending keywords of the month.
  • There is a new feature that allows the users to view the location of the popular content. You can now know what specific keywords to use in a particular region. It is a good option for local businesses.

Cons

  • It requires you to have a website set up already.
  • Due to the sheer amount of keywords database, it updates the trending words in the period of more than three months.
  • It might not be suitable for someone who looks for short-term trending keywords.
  • It does not provide what keyword appears on which target device anymore.

Despite some inconvenient setback, it is still of the most popular keyword research tools. Use it for free right now with the following step:

How to use Google Keyword Planner

2. Google Trend <Free>

Google-trend

If you want to run a good business on the internet, it is essential to keep track of your website’s traffic.

The website’s traffic can show you the trending performance of your site in the real time. You will understand why people come to your website, what specific topic they are interested in at the time.

The professionals can also analyze the web’s traffic to find out the right traffic pattern to guide their website posting strategy as well as determine on what trending is influential in the month.

That is why Google Trends becomes one of the most helpful tools for website traffic tracking.

Do not worry if you never use Google Trends before. Below is the comparison to get you straight into the advantages and disadvantages of using Google Trends.

Pros:

  • Depict Real-Time data on any particular topic thanks to the massive Google database.
  • There are always new and innovative features added to Google Trends by the best of Google engineers.
  • Reveal the latest trends from all over the world at ease.
  • Clean and straightforward visualized data to get used to, especially if you are a beginner. Easy to navigate to other options such as reporting, forecasting, etc.

Cons:

  • Because Google Trends is still the proprietary service of Google, they do not reveal how the trend calculation is done in the back end. You have to believe in what you get.
  • Because the data is already aggregated on the large scale of number, sometimes there might be missed insights on the specific niche market that you are interested in.

Thanks to the tool being completely free of charge, it is strongly recommended that you try out the Google Trends to make sure all your keywords are matching the upward trending direction.

You will see that it is very easy to use this tool.

Check out the Google Trend here

3. KWFinders <Worth $29.9-$79.9>

KWFinders is the brilliant SEO solution which heavily focuses on the keyword cluster recommendation.

If you need to identify the keywords to base your marketing strategy around the best keyword with low SEO difficulty, KWFinders provides the most satisfying solution in just a few clicks.

KWfinder

Pros

  • The free options are effective enough for small scaled users.
  • From the first glance, you can tell the user interface is carefully designed. You can quickly type out your keyword and KWFinders will instantly give out the suggestion to improve it.
  • KWFinders offers you three different methods to find out the best keyword that suits your needs. This flexibility is well-developed to give you the most bang for your bucks.
  • There are options to search for trending keywords and volume keywords. They are available for free.
  • The keyword difficulty score is explicitly described to get you to understand the topic of how to choose the right competitive keyword in the market.

Cons

  • Unlike Google Keywords Planner, the tool is not entirely free. There is a limit of keywords that you can research per day on the free base usage.
  • There is no option for competitor research. You cannot search what keywords your competitor is using.
  • There are no options for searching multiple keywords on different tabs. You can only perform one search operation per one keyword.

Do not hesitate to try out KWfinders. Thanks to the free option without any registration process, KWFinders makes it convenient for anyone to try, from beginner to professional SEO marketer.

Head on to KWFinder to find your best keywords now.

4. SEMRush <Worth $199>

SEMRush has been the popular SEO tool since 2008.

SEMRush has its competitive edge built up the competitive intelligence. The tool provides the complete all-rounded options for SEO strategy including backlink profile, keyword optimization, and domain analysis.

SEMrush

Pros

  • SemRush generates transparent data analytics and visualization sheets, which let the users optimize upon to result in the right strategic direction.
  • Besides the classic option of long tail keyword research, SEMRush also provides powerful options such as SEM analysis and SERP reports.
  • SEMRush provides a clear semantic usage for the general base users. You do not need to be a professional to understand SEMRush data.
  • There is a new option for Backlink data on SEMRush. You can monitor the appearance of your backlink profile as well as their click performance daily.
  • Can be integrated into Trello, a favorite planning tool used in businesses of all sizes.

Cons

  • There are sometimes reported problems of Keyword mismatch, especially when there are updated features in SEMRush
  • Sometimes the speed of keyword analysis can appear slow.
  • Requires more expensive options to unlock the complete SEMRush powerful features.

If you desire more than the limited option that other free SEO tools have, then there is no time to waste. Get yourself a premium SEMRush account to enjoy all the best SEO options that this amazing tool provides.

Try a 14-day (completely free) trial of SEMRUSH here

5. Ahrefs Keyword Explore tool <7-day trial for $7>

Ahrefs is leading the market of SEO tool at the moment on the competitor research aspect.

If you need to view the entire SEO strategy, keyword selection and how your competitor sets up their backlinks, Ahrefs can offer you all of these powerful options within a few clicks.

Continue to read on the pros and cons of Ahrefs to understand why it is the best tool for competitor research.

Ahref

Pros

  • Ahrefs got the most extensive web crawler database in all of the SEO tools, which makes them provide the professional keywords with high accuracy.
  • Also thanks to the massive web crawler database, Ahrefs is the only tool with the best option to find out what keywords your competitors are using at the moment.
  • Ahrefs also possesses a massive backlink database, which clearly depicts how well your backlink is performing in real time update.
  • Not just dumping out the massive database on your web interface, Ahrefs also provides robust filtering tool to let you know which keyword cluster is the most important to focus on.

Cons

  • There is no free option to test any service from Ahrefs. You have to pay even for a 7-day trial test.
  • The lowest paying option is still not good enough because there are many limits and constraints.
  • Only suitable for large enterprise who can afford to pay more than $150 per month for the keyword research operation.

If you have set a strong budget and wanted to use the best premium SEO tool on the internet, then Ahrefs is the perfect solution for you.

Create your new Ahrefs premium account and start your brand new SEO strategy now.

Take 7 days trial of Ahrefs for $7

6. Spyfu <Start from $33/mo>

SpyFu

As the name suggests, SpyFu aims to provide its user the competitive edge by spying on the insights of competitor’s website.

Do not stop reading

You can learn more about how Spyfu can help you compare the strength and weakness of your content against those of your competitor.

Pros

  • Excellent and robust reporting tool that allows quick access to keyword information and pay-per-click history that is related to the keyword.
  • The new Kombat feature of Spyfu stands out from other keyword tools. They show the concept of “Shared keywords” which let you understand more about the overall market research and keyword recommendations
  • Spyfu is also one of the tools that provide information about competitor’s keywords and ads. This is a crucial service if you set up your website in a competitive segment of product and service.
  • It is easy to use. You can set up your ads campaign with ease. You can also monitor your competitor’s ads campaign.

Cons

  • The database appears to be not big enough. Sometimes there are missing data on a few websites so the resulted keywords might not be accurate.
  • There is no support to export out the final charts and graphs. Only the raw data is extracted without other visualization graphics.
  • Free services are still restricted and not as good as other tools’ free service.
  • There is no support for the mobile version; you might have some problems with the UI screen when you view the data from your mobile phone.

Stop imagining how your competitor can push out a successful SEO strategy. Create a Spyfu account to view their strategy and get the secret know-how now.

Visit SpyFu

7. Serpstat

Designed cleverly to innovate in the market of SEO tool, Serpstat’s most distinguished feature is the insights of traffic flow on various domains.

The tracking option of Serpstat massively evolves around historical researching data. It reveals what the users have been searching in the past in a peculiar demographics then generates the new SEO strategy based on this ranking history.

If you continue to read the pros and cons of Serpstat below, you will agree that it is such a brilliant tool to have in your SEO repertoire.

SERPstat

Pros

  • Serpstat provides an insightful comprehension of the traffic distribution among the website domains. This is a fundamental feature to make Serpstat different from other tools.
  • Additionally, there are features such as rank tracking and keyword cluster which allow users to get the exact and precise information about the market share of each website domain. Then you will know which keywords to choose for which peculiar field.
  • Nonetheless, the most useful feature of Serpstat is “Missing Keywords.” You only provide the input of any of your post content and Serpstat will show you the missing keywords that you should be used to increase the ranking of your website.
  • You can also research the missing keywords of your competitor, which gives you a huge competitive edge over your competitors.

Cons:

  • Within the free usage, there is a daily limit of the keyword query. You cannot perform research operation on many keywords.
  • The fundamental keyword difficulty is still in development, which might be a huge miss compared to other keyword tools.
  • The basic plan of Serpstat does not provide enough information about the keyword cluster.

Overall, Serpstats is a decent tool to test out the results of your keywords in comparison with other tools. It is the best way to confirm that you are using the best keywords for your business.

Just try out Serpstats free option now to see how you might feel about it.

How to use Serpstat

  • Head on to the //serpstat.com/
  • Enter the keywords, domain or link so you can see the keyword analysis.
  • Using the free options to change and optimize your keywords.

Try SerpStats now

8. Soovle

Soolve

Soovle captivates the user’s interest based on its simple motto “Let the web help.” To make itself stand out from other SEO tools, Soovle takes a creative turn to combine all of the most popular search engines to derive out the best keyword cluster.

Check out the pros and cons of Soovle to appreciate how simplicity can give you a starting boost in your SEO campaign

Pros:

  • Only focuses on 15 biggest online search engines. This makes Soovle provide the fastest results of any given keywords.
  • The users can add in extra search engines (such as Amazon, Ask, Yell, etc.) to broaden their keywords research.
  • You can see the results immediately on real-time update from different engines. There is no waiting time on the keyword analysis.
  • Completely free of charge and simple to use. You can have the most popular topics or keyword cluster to choose from based on what search engine you want.

Cons:

  • The UI appearance might seem a bit lacking and less professional compared to other keyword tools.
  • There are no powerful options such as domain research, backlink tracking, etc. Soovle is more suitable when you want a quick keyword cluster and idea before using other professional tools to do a complete analysis of these keywords.

If you want to get a simple concept based on the main keywords, Soovle is the key to unlock the door to your long-term SEO strategy. Navigate to //soovle.com/ for the brainstorming idea of your next SEO campaign now.

9. Keywordtool.io

keywordtool.io

Keywordtool.io proudly presents themselves at the alternative for Google Keyword Planner for all SEO marketers, from amateur to professional.

Unlike the Google Keyword Planner that focuses more on the massive search volume of keywords, Keywordtool.io delivers more descriptive keywords based on the niche topic of every keyword.

As a result, the keyword suggestion generated by Keywordtool.io possesses the best combination of low SEO difficulty and high domain ranking score.

Continue reading as you are guaranteed to know the inside out of this all-rounded SEO tool.

Pros

  • You do not need to register an account to use Keywordtool.io. The primary tool is entirely browser-based. Just enter any keyword you need into the search bar to start the analyzing process instantly.
  • io can generates more than 750 keywords on one go. You can actually view all of the 750 keywords easily.
  • The tool also focuses heavily on the long tail keywords, which is the most important category of keyword research. Most of the tool’s suggested keywords are long tail keywords

Cons

  • The free version is too limited. There is no other information besides the raw value of each keyword.
  • You cannot view Search Volume or Keyword Difficulty score without premium account.

If you do not mind spending the budget on the premium account, Keywordtool.io deserves its name as the Google Keyword Planner alternative. Use it now.

10. Moz keyword explorer

Moz is a new and upcoming SEO platform that provides all the crucial marketing insights via keyword input optimization.

Moreover, besides tracking the performance of keyword on domain and website channel. Moz also reveals how the keywords are shared through the social network.

moz-keyword

Pros

  • The interface is intuitive, easy to use and navigate.
  • There is a good option to view through the crawling database, which provides insights into what keyword your competitors are using.
  • The Backlink option is robust and powerful – not only does it reveal very backlink profile to your website, but it also provides the SEO strength, weakness, and difficulty of each backlinking domain.
  • Nonetheless, Moz keyword explorer also includes a Google Chrome extension which helps you monitor Pagerank and SERP.

Cons:

  • Require a signed up account to use.
  • A free account only allows 10 queries per month, which is very limited compared to other free keyword tools.

Do not be discouraged because you must register a free account to use the Moz keyword tool. It is worth a try because of the massive site crawling database and the fantastic backlink analysis solution.

Head on to the //moz.com to research your keywords now.

11. Ubersuggest <Free>

After falling behind in the ranking of available SEO tools, Ubersuggest has undertaken continuous development to catch up to this competitive market.

The new updated version of Ubersuggest has brought this remarkable SEO tool to the next level.

Under the new design, all the complicated data has been compressed and redesigned into a user-friendly GUI.

The users can easily navigate through different segments for their long tail keyword optimization with just a few clicks.

ubersugget

This has made Ubersuggest becomes the one of the most favorite free SEO tools for starting bloggers.

Continue reading below to find out all the pros and cons of Ubersuggest.

 

Pros:

  • Absolutely free to search for long tail keyword. No registration required.
  • Offer the most SEO features for the free version compared to other free SEO tools in the market.
  • The data is pulled from Google Suggest database, which comes in high volume. Ubersuggest then scrapes out the keyword to make sure that you have the actual keywords that people have been searching through Google engine.
  • The user interface is beautifully designed and intuitive to use.

Cons

  • The premium version does not offer many powerful SEO features like other premium tools.

Ubersuggest is the top SEO tool for long tail keyword research in the free market segment.

If you desire to use a marvelously designed keyword tool with detailed data visualization, check out Ubersuggest now.

Using the right tool for the right job

Now you must have the overall knowledge of all the best keyword tools in the market.

If you are still confused about what tool to pick, do not worry.

Follow this simple advice.

Set out your budget before hand.

If you just start out your SEO career or you are still looking for a new strategy for for SEO campaign, using the free keyword tools is very convenient as you get the chance to find out what works best for you.

If you have more experience and can afford the premium tools, pick out those that fit your bill to enjoy the robust and powerful options from the premium version of SEO tool, including the ability to figure out what keyword your competitors are using.

That all !!! If you like this post on Affiliate Solo, please share to everyone. Thanks

Keyword_research

Keyword Research for SEO – The Definite Guide

You see that many websites have a very successful content ranking.

Now you might wonder how you can replicate their strategy.

First, you need to get an overview knowledge about keyword research.

1. Keyword Research Definition

Keyword research is the foundation for Search Engine Optimization (SEO).

Keyword research helps you figure out the intent and the purpose of a searcher.

Every time a customer enters a word or a phrase into Google search bar, that word or phrase can be used as the keyword.

Keyword research aims to study how to find out the specific keywords that the customers will type to reach a certain product or business.

keyword_research_definition

SEO professionals use keywords and phrases to optimize the content of the web to reach better ranking on the search engine, particularly Google.

2. Keyword and Affiliate Marketing

As I mention as before on this post: What is affiliate marketing? And How does it work ?

Affiliate Marketing is a type of online marketing which is quite similar to the collaborator model.

With this model, you can look for the businesses which provide their affiliate programs, then create an account to become an affiliate or publisher and finally, promote their products and get the commission.

If you want others know what products you are promoting, you need keywords related to the productThen the buyer will find your website and purchase product through searching keywords on searching tool .

keyword_research_vs_affiliate_marketing

That is why it is important to understand about keyword research.

Not all the keywords are the same.

If you choose a very SEO difficult keyword with a very high CPC ( Cost per Click), you will obviously receive a much lower income for your promotion work.

If you want to improve your passive earnings as Affiliate Marketer, you need to understand what keywords to select and base your strategy around.

Now we can focus on the basics of keywords.

So you will agree with me that:

If you can understand what people type in the search field when they search for a specific topic, you can optimize your website to include these particular keywords.

It will make your content more visible.

Nonetheless, it will make your website gain more traffic than your opponent’s.

Most people think that they can simply pick a few keywords, use Google Keyword Adwords Planner to select a few random keywords for them.

No, it is not that easy.

Here is the detailed guide to help you understand more about Keyword research.

To have good keyword research, you need first to understand the niche topics of your content.

Now you may wonder yourself:

How to define niche topics?

question-mark

The word ‘niche’ suggests that it is related to the small area, small market, something that not many people have done before.

Niche topics definition

That is why niche topics are like smart keyword researches.

They do not contain a very broad, general and popular keywords.

Because everyone else is using them, if you do not come up with your specific niche topics, your website will not be able to stand out on the crowded market.

find_your_niche

In other words:

Niche topics are the highly specific long tails keywords that associate to related and narrow subjects of your content.

Niche topics are how you define your target customers because they are likely to research around these particular topics to know about you.

Therefore, if you are a marketing affiliate or an SEO professional, or just about to launch your new website, you need to know how to find your niche topics like the back of your hand.

From there you can explore better keyword researches, and finally pick out unique keywords for your content.

3. Below is the detailed guide to help you research your niche topics:

Brainstorming your niche topic list

It is just like how you create a mind map. Think of any topics that are related to your content. Now write them down so you can create an excellent systematic view over them

You can use free tools like Google Docs or even a text file to store your list quickly.

You do not want to come up with either too few or too many niche topics.

Around 5 of them would be a great start.

Expand on your niche based on your customer particular needs.

This is how you get to understand your target customer.

Every customer has a specific persona.

Let us define a buyer persona beforehand:

A buyer persona is a fictional creation of your potential customers. It is entirely based on customer characterization. 

There are many elements that form your buyer persona.

The more detailed researches about customer traits you can note down, the better your list will be.

The most common ones are:

  • Demographics: age, gender, income, education
  • Psychology: how do they feel, what makes them upset?
  • Behaviour patterns: how do they find out about your product, what makes them dislike your product?
  • Motivations and Goals: what do they aim to achieve?
  • Hobbies and Interests: what will attract their attention the most?
  • Communication preference: how should you contact your customers.?

Now you can see that:

A detailed buyer persona is a perfect way to guide the focus of your content. It helps you understand more about your potential customers, even better than your business rivals.

Suddenly, you will feel more confident to create a connection with your potential customers. You already know what topics to communicate with them.

A simple key to having a successful business is to let the customer come to you naturally.

If you can create a database of niche topics that tailor to the right audience, they will realise that your product and service are the best in the market. You will see a fantastic increase in your website’s traffic.

Using Reddit to find the right topics

If you do not know about Reddit, I suggest that you find out about it now.

Reddit is ranked #3 as the most visited site in the US and #6 in all over the world. It is the grand and aggregated social news and media information forum.

keyword_research_reddit

Registered users can submit and share various contents in the form of links, text posts, images, videos.

Each thread or post is then organized into sub-boards called “subreddits”.

Most of the defaults and popular subreddits are news, movies, science, video games, music, food, etc

How to use Reddit for keyword research:

  • Come on to Reddit, enter a general topic into Reddit search bar.
    search_reddit
    Now you see a lot of smaller subreddits.
    Choose a few most popular subreddits (that have the most subscribers).
    subreddit
  • Then search for the most popular posts in these subreddits.
  • Now you already got a topic and a lot of keywords to choose.

  • Rinse and repeat.

Using forums to find the right topics

A forum is another way to find your group focus.

Each forum will usually focus on a specific range of topics (for example movie forum, food forum, sports forum)

One of the simplest ways to find out a related forum is to type your keyword then combine it with the forum word below.

Here are the examples of forum keyword research:

“keyword forum”

“keyword” + “forum”

“keyword” + “forums”

“keyword” + “board”

“powered by vbulletin” + your keyword. (Vbulletin is the favored platform used to create forum)

forum_keyword_research

Each forum will also split out into smaller content sections. You can now use these sections as your target niche topics.

Once you find a forum, note how the forum is divided up into sections:

Each of these sections is often a Niche Topic.

You should also remember that:

Using the navigation bar or search function, you can continue to get more ideas about your niche topics.

Each forum will have statistics of posts, comments and active users. You can use this information to measure the quality of their niche topics.

The power of Wikipedia as keyword research

wikipedia

I am sure that you have visited Wikipedia before.

If not, do not waste any second and start your researching with Wikipedia.

If you still wonder why, check out the reasons below:

Wikipedia is the world’s biggest online storage of information.

By default, that makes Wikipedia a wealth of information for keyword clusters.

Thanks to its free contents, multilingual support, Wikipedia will most likely have an entry or the topic that is related to your niche topics.

How to use Wikipedia for keyword research

  • Enter whatever keyword you need on Wikipedia search bar.
    wiki-search
  • A list of topics related to that keyword will show up
  • Select one of these topics
  • Inside each topic is the table of contents
    wiki-pizza
  • Check out these contents carefully. They often will include a list of other niche topics
  • Voila, you got your niche keywords now

See how easy it is?

Now you must agree with me the importance of niche research

Once you already have your niche topics, do not stop.

Continue to read below.

Here is the comprehensive guide to keyword strategy:

To make it easy for you to understand, I will divide the types of keywords into 3 categories

They are:

  • Seed keywords
  • Short tail keywords
  • Long tail keywords

You must be curious about the advantages and disadvantages of each distinctive type.

Do not worry; I will help you understand them thoroughly

4. The definition of seed keywords, the root of SEO keyword research

Seed keyword is the root keyword that creates other suggestions or ideas. It is the base to expand onto other related keywords.

Type the word ‘weight loss’ into google search bar.

You will see other (bold) keywords that are related to ‘weight loss’. Your weight loss is the root or seed keyword.

Seed_keyword

//www.quora.com/What-are-seed-keywords

Now you can see that:

Clusters of short tail and long tail keywords are created as an expansion from seed keywords. They are the base of your grand ideas.

However, there is a catch:

The disadvantage of seed keyword

You can see the obvious that if you use only seed keyword, your content will be very generic. It does not make your content to stand out and visible to the front page of google.

There will be millions of other websites that are overlapped to your general seed keyword.

5. The definition of short tailed keyword

A short tail keyword is a research word with no more than 3 words. They are used to query for specific and precise topics or activities.

Now take a step back and think a little bit about your customer’s perspective.

When they enter a keyword to search for a specific product or service, they often use words precisely like short tail words.

Your customers will always want the fastest results that they can get.

Short_tail_keyword

For example:

If your customer wants to order food service, they will think about short tail keywords such as: pizza delivery, Asian food, nearest Mcdonalds, etc.

Now you will realize the advantage of short tail keywords

They are heavily focused by all of the online marketers and affiliates.

Short tail keywords offer high volumes in larger topics that are related to these keywords. Which also brings out its most expensive setback.

The disadvantages of short tail keywords

Because short tail keywords are extensively and exhaustively focused around the web’s content, it is tough to reuse them to gain traffic and ranking.

6. The definition of long tail keyword

Contrary to short tail, long tail keywords are more than 4 words phrase. That makes them very specific regarding content focus.

Remember our short tail keyword ‘pizza delivery’?

Now with a long tail keyword, it could be ‘pizza delivery under 30 minutes

They might come in a low volume of search daily, but they actually hold a majority part of internet searches.

The challenge with long tail keywords is that you must come up with very specific and particular search phrases and keywords. There might be a drop in visits from your customers.

long-tai-keyword

However, those who come to your website or business will have a higher chance to stay and buy your product or service.

That results in higher conversion.

It is vital for your business because:

They are your long run investment. If you want to gain fast ranking and high conversion, I would suggest focussing on long tail keywords.

Compare between short tail keywords and long tail keywords.

Short-or-Long-Tail-Keywords

From the illustration, we can take note that:

compare-short-long-tail-keyword

7. The purpose of using the right keywords

To understand why you need to use the right keywords, you have to understand two types of keyword information and buyer keyword

Information Keywords definition

info-keyword

Information Keywords are the keywords with high volume of searches.

These keywords will produce a lot of information for the searchers however they will not turn into direct sales.

Why?

Because they are only provide general information. They contain no comercial or transaction value.

The best way for you to understand information keywords is to compare it with buyer keywords, which I will provide below:

Buyer Keywords definition

buyer_keyword

Buyer keywords are the typical phrases that the buyer will use when they search for the information of a product or a service.

Buyer keywords are important because the searchers that use buyer keywords are often experienced with the selection process until they can reach the final stage of purchasing a product or service.

Now let’s say a customer want to find out the right type and brand of pair of running shoes.

You can take a look at the different stages in the list below.

  • Issue a demand – “good running shoes” – information keywords
  • Research information – “sports shoes for running” – information keywords
  • Filter information – “Nike shoes vs Adidas shoes” – information keywords
  • Buying decision – “Best price on Nike running shoes” – buyer keywords

Issue a demand phase: This is the stage where the searcher comes up with a demand. They will perform a simple search to get an overview of what is available.

Research information phase: After a good screening process, the searcher will now understand that sport shoes are the most suitable for running purposes because of material, design, etc.

Filter information: This is the stage that a searcher already has seen many suggested for sports shoes. They narrow down all the information to the most 2 famous brands – Nike and Adidas.

Buying decision: The searcher decides to go with Nike brand and will finally search the the specific price of Nike running shoes.

The buyer keywords are in the last stage. If you set your buyer keywords to some other previous stages, the buyers will most likely ignore them because they are still in the selection phase.

Buyer keywords like “best price on Nike running shoes” or “top discount Nike running shoes” will definitely catch the buyer’s attention.

They contain commercial and transaction value words like “price”, “discount”, etc.

So now you will agree with me that:

If you can decide correctly the final purchase stage and come up with the right buyer keywords, you will have a very high conversion from keyword to sales.

You already have a good understanding of keyword research and niche topics. You think you have enough knowledge.

It is a huge mistake.

They are only theoretical knowledge.

You need to turn these theories into execution. Which this list below will help you do that.

8. How to use free tools to find (long tail) keywords

Google’s Keyword Planner

google-keyword-planner

Google’s Keyword Planner is the must-have tool for those who want to create and expand rapidly on new content.

With Keyword Planner, it is straightforward to expand on groups of keywords, generate new keyword lists, and keep track of their performance through the internet searches.

Step by step to use Google’s Keyword Planner

  • Register a new account on //adwords.google.com
  • From the “Tools” bar in your Google Adwords account, press on “Keyword Planner.” This will take you to the Keyword Planner page. Alternatively, enter this address in your browser //adwords.google.com/KeywordPlanner, they will take you directly to the keyword planner function.
  • You have to enter your website in this option.

find-new-keyword

  • Begin to type in your keywords that you need. Use your knowledge of keywords to enter the right keyword.
    keyword-planner
    keyword-planner-2

After entering your keyword, there will be another page for you to fill in more information.

  • From here you can provide:
  • Your idea of product or service.
  • The landing page is your website.
  • The product category is a drop-down menu that you can choose from.
  • The “Targeting” section allows you to choose a particular country.
    You can also select a specific language.
    Google will show the ads on Google’s website alone or on its partners’ website as well.
    Finally is the list of negative keywords. this way, your ads will not be displayed when the people are typing one of the keywords on your list.

If you enter “google adwords” in the “Your product or service” text box, you can see a list of suggested keywords from Google.

Planner

You you can see, it shows you a cluster groups of keywords to choose from. 

Check out the ‘Avg.monthly searches’ column and also the ‘Competition’ column.

What you need is the ‘Low’ result in ‘Competition’ while still maintaining as many as monthly searches as possible.

Keep on changing the ideas in the group suggestion to change to a new range of keywords.

Continue until you find one that satisfies all the above conditions and your business.

You can see very detail guide here: //www.jeffalytics.com/google-keyword-planner-guide/ or here: //www.randombyte.com/ultimate-google-keyword-planner-tutorial/

Ubersuggest

Ubersuggest is a free and easy tool to use. If you want more data for your keywords, you can get a complete overview of them by using this tool.

They included volume, seasonality, cost per click data. You can use the tool as many times as you want without any limitations.

ubersugget

Step by step to use UberSuggest:

  • Head on to this website:

//neilpatel.com/ubersuggest/

  • Type in your keyword and hit search. You will immediately see a detailed report of your keyword and how to improve them further.

I will enter the keyword here as ‘cat food’. Then search for this keyword. You can immediately view the results.

ubers1

Now you can agree with me, if we use short tail words, you will have a huge search volume.

However it will be very competitive in the sense that it has high SEO difficulty and paid difficulty.

Scroll down a bit and you will see the ‘Keyword Ideas’ section.

ubers2

From here you can see that it suggests a better keyword ‘cat food homemade’. It has a low SEO difficulty (green color) . Click on it and see where it takes us.

ubers3

Wow, we can instantly see the overview for our ‘cat food homemade’ keyword. “This keyword is easy to rank for. There is a 77% chance you will be able to rank for it

It also shows use a first 10 pages that might contain this keyword.

You now have a good idea of the estimation of visits per month and how much that domain scores.

Remember that: the higher domain score the better ranking your page will be.

What you want is a balance of visits, social shares and domain score.

Now you already get the gist of it.

Keep changing your keyword selection to match your business. Make sure they have all the above criteria.

KW Finder tool

You can use this amazing tool here:


KWFinder consists of three components:

kwreseach

On the left is the Keyword Finder function

You can enter the seed keyword here, and they will show you the immediate result.

On the right, you will see SERP result where it displays the top 10 websites that contain that keywords and how they rank them in Google.

9. KW Finder The Definitive Guide

Let us take a close look at the left side first.

For example, my keyword is: ‘cat collar.’

kw-finder-cat-collar

There are 5 columns of data that is related to your keyword:

  • Trend over the last 12 months
  • Average monthly search volume
  • Average Cost per Click (CPC)
  • Average competition in Pay Per Click (PPC)
  • Keyword SEO Difficulty

I want you to pay attention to these 2 sections:

  • Average monthly search volume
  • Keyword SEO Difficulty

The average monthly search volume should be at least 50, and the Keyword SEO Difficulty Score should be less than 39.

Keyword SEO difficulty is ranked on a scale of 0 – 100, the larger the number, the more it will turn toward red color, which means you should not choose it.

kwfinder-seo-difficult

You can see that the keyword ‘personalized cat collars’ is green.

This might be the possible candidate keyword to choose from.

They have popularity score of lager than 50 (1963 search per month on average) and less than 39 SEO difficulty (23)

SERPChecker

Click on that keyword and in right side panel you can see the top 10 websites that rank in Google for that keyword.

serpchecker

Immediately, in position #5, #9, #10 you can see some green positive results for this keywords.

That means it will likely to show up on the first page of google.

then we can  ‘Add To List’ button at the bottom of the page:

serpchecker2

If you do not have a list, KWFinder will create a new list for you.

See how easy it is?

So now you can focus your content around the keyword ‘personalized cat collars’.

SERPWatcher

After finishing with your content and push it to a live website, it is essential to track your keyword to see how well they perform.

Set up SERP for this task

SERP function will let you track your long tail keyword to find the result of your page ranking.

It will show you if these keywords are trending up or down.

If it gets stuck at a fixed position or drops down in ranking, it is time to make a new adjustment.

Now you may wonder again:

What is the best way to track the performance of your website?

It is effortless, just follow this step:

Click on the small downward arrow next to KWFinder and in the drop-down menu, click on SERPWatcher:

serpwatcher

You can see a live demo of trackings in SERPWatcher

serpwatcher-2

To use the professional tracking function, you will need to subscribe to the paid service to expand the maximum power of this tool.

How does KwFinder compare to other free tools:

First of all, you can agree with me that:

  • It is very intuitive and easy to use
  • Does not require registration if you just want to test out some keywords
  • It does not require you to go through a complicated process to find your suitable keywords
  • It has very detailed data display for you to make your decision
  • It offers you a lot more functions that free tools (of course)

Below is the competitive pricing of KwFinder

As you can see, with the lowest price plan, you have a large option of searching more than 100 keywords per day, along with the featured function of SERPWatcher that let you track the performance of your keywords.

These are the compelling options that you could not find in other free tools.

TRY KWFinder NOW

10. Transform keywords into content

At this stage, you should have a very lucrative list of carefully selected keywords.

It is crucial that you know the right step to turn them into contents that can retain the visitors’ attention.

Do not stop!!!

Continue reading below to know how to write content based on keywords.

content

How to turn keywords into content

Create a title based on the main keyword

Pick one of the keywords to based your content around.

They are the root keywords and should appear in the title as well as throughout your content post.

The title will be displayed on google search page so it is important that you create the right title that can perfectly match with your main keywords.

Produce a long content to insert in other related keywords

It is a rule of thumb that a well-written article with a great amount of information is more likely to make the visitors to stay and a short post.

Usually an article should have a size of more than 1000 words. Around 1000 words, you will have enough space to lay out the content nicely for your readers.

More importantly, a long content also improves the rank of your page on google search.

You want to know why?

Continue reading

Google has many algorithms to rank a page. And in order to do that, it has to scan through and understand what information a specific page is giving out.

That is why a piece of long content will provide more information to the Google’s algorithm. It will help the search engine to understand more about your topics.

long-content

Then your page / website will become more relevant to the topics when someone searches them.

Nonetheless, you will also have a lot of space for backlinks and social shares on your content, comparing to short content post.

But here is the catch:

Long content post is more difficult to plan out. You should not put a lot of keywords into one concentrated area in your content.

Rather you should spread out your keyword appearance in your long content post, make them appear naturally. This will create an organic growth and interest from the visitors.

Curious how to do that? I will show you below

Keyword Prominence

Keyword prominence is the density and the location where you should put your keywords in.

It also depends on what type of topics that you are delivering to the readers (for example How-to post, What-is-the-best-product/service – post, Questions-and-Answers post, etc)

rule

A simple rule to follow is, use short sentence and short paragraph in your post. This will allow you to divide your topics into many sections. Each section is the perfect opportunity to put your keyword in.

Use good headings in the long content. Heading is the perfect tool to lead the reader from one section to another section. They are also a good place to put the keyword in.

Moreover, remember that:

It is crucial to add your keyword in as naturally and smoothly as possible. Do not force the readers to comprehend the keywords. Instead, guide them into the keywords throughout many sections in the long content.

One essential advice:

Writing a good long content with solid composite and layout is a very difficult process.

If you do not have any actual experience in this process, it is often better to hire someone else to write the long content for you. 

I recommend you use Fiverr or freelancer.com .

Many of the experienced freelance writers can produce a good article based on the keywords that you provide for them. Look for a freelance to get more professional assistance.

Onto the next essential topics

This extensive guide should show you the fundamental knowledge of keyword search, niche topics and what tool you can use to find your particular keywords.

You got all the powerful SEO repertoire to carry out the plan for your website’s content.

Do not hesitate, do not afraid of competition. You have what it takes to improve the quality of your contents over your opponents.

So that’s my ultimate guide to productivity.
Now I want to turn it over to you: what did you think about this guide? Or maybe there’s
something I missed.
Let me know by leaving a comment below.

What_is_affiliate_marketing

What is affiliate marketing? – The Ultimate Guide

Have you ever heard about affiliate marketing?

And What is affiliate marketing?

But you do not know where to start, right?

Therefore, I am going to clarify some basic problems in this first part of this series including:

#1: What is affiliate marketing?

#2: Why are many people so into affiliate marketing?

#3: How can we earn money through this type of marketing?

Wait for a second!

This article is designed for PUBLISHERS who want to earn money from affiliate marketing (like me ), but not the ADVERTISERS/MERCHANTS who implement the affiliate programs.

It sounds clear, right?

Below are the particular points that you can achieve from this article:

1. What is affiliate marketing?

Affiliate Marketing is a type of online marketing which is quite similar to the collaborator model.

With this model, you can look for the businesses which provide their affiliate programs, then create an account to become an affiliate or publisher and finally, promote their products and get the commission.

In case of Amazon’s affiliate program, you need to register your account via Amazon Associate.

amazon_associates

After being approved, you can promote any products on Amazon through your link (or may be called an affiliate link).

On top of that,

You can get the commission when someone clicks on your affiliate link and make the payment successfully.

The commission can be 4-8% or even up to 10% for some special categories if you make huge sales.

You can create your affiliate link for any products or any categories on Amazon.

And you need to build an effective marketing strategy to drive as many visitors as possible to your website/blog, and then turn them into your customers.

If someone clicks on your affiliate link to buy a product on your site, you will get commisson.

In fact, the number of affiliates working with Amazon is quite big, and they are earning hundreds to thousands of dollars every month.

But, it is not easy to do for everyone, especially newbies.

I want to reveal this news:

Affiliate accounts for 40% of Amazon’s total sales, so you can see how many people are doing the affiliate marketing.

Apart from Amazon, thousands of merchants and networks have been implementing this business model, so you have a lot of the choices to start making money with affiliate marketing.

That is with the physical products and how about the digital products?

The commission can be up to 50-100%.

For instance, you can go to Muncheye to look for the products that are going to be launched and then, fill in the form to request permission to promote those products.

Affiliate marketing is developing significantly all over the world.

It is being known more and more widely via many classic online models of making money such as Niche site, CPA, product launch,…

Then we next to part 2

2. Great benefits of affiliate marketing

As mentioned in the beginning, this article is only for those who make money online (MMO) like me as a publisher (promote the products), so I just introduce some benefits that a publisher can get from affiliate marketing.  

The first and the most important benefit

is that affiliate marketing helps you earn money without making your own products.

There are a lot of affiliate networks with thousands of products available to you, so you can choose any products with ease and promote them.

For example, Commission Junction is currently the top 1 affiliate network in the world.

commission_junction

The second benefit

is the ability to earn money with affiliate marketing is extremely high.

In the U.S or English-speaking countries, many people achieve more than $100,000 with affiliates every month, you can follow some famous billionaire affiliate bloggers including Pat Flyn, Harsh Agrawal, Chris Lee,…as well as the other ones.

Other outstanding benefits of affiliate marketing are:

  • You can work anywhere, like the other online money-making models, with only a laptop with an Internet connection.
  • You do not need to take care of your customers (or very little), or do not worry about the product distribution and delivery. These tasks will be handled by the manufacturers.
  • You can start with low investment, even with a few hundred VND, you can invest your time and efforts to research and earn money through affiliate marketing.
  • Diversify your choice: Many third-party networks appear, and they make the affiliate marketing more popular. They introduce this model to the shop owners, the retail agents,… so you can have many products to choose in different industries, for both short term and long term. When doing the affiliate via the networks, every matter related to the payment and efficiency records will always be clear and transparent.
  • Ability to scale up and earn passive income: When you have complete control of this industry, you can make a lot of money. Of course, your skills are on a bigger level and you can scale up what you are doing. Then, you can hire a management team to have a high source of passive income.

As a result, you can see many benefits for affiliate marketing, which helps it become more outstanding than the other money-making methods.

…and you’re ready for part #3

3. Main steps to making money with affiliate marketing

There are many ways to earn money with affiliate marketing, and it depends on each field and each product. However, I will summarize 4 main steps as below:

Determine the products to promote

Currently, there are a variety of popular affiliate networks such as:

  • Physical products: Amazon Associates, CJ, Shareasale, Linkshare, …
  • Digital products: Clickbank, Jvzoo, WarriorPlus, …
  • CPA Network: Peerfly, MaxBounty, CPALead, …

For example, switchbacktravel.com is a blog about travel and camping, so they will sell the products related to camping such as tents, shoes, …

Analyze and make the effective marketing plan

This should be an important step, but many people only make a very sketchy plan.

A notice for you is that although you get the commission from selling for other’s products, you need to see them as your own products and help you earn money.

Thus, you need to analyze these following points clearly:

  • This product has the high or low commission?
  • This product will be sold to whom and how are their needs?
  • Portrait the avatar of customers and the buyer journey.
  • This product is good or bad, and how many people are using it?
  • The affiliate competition is high or low?
  • What is the main way to get the customers?
  • If you make the website and do SEO, what keywords should you choose? If running the advertisements, what types of customers should you target?
  • Which style should you design your website?

From your analytical points, you can build a detailed strategy and implementing your promotion based on your plan.

Example, about the physical products with the low commission, you cannot use any ads campaign with either Google Adwords or Facebook Ads. And SEO (Search Engine Optimization) is your best solution for cost saving.

Do as your plan

If you build an affiliate blog to make the passive income, you should learn everything carefully from scratch.

For example, you need to know how to create a website with WordPress or how to research the seed keywords or how to optimize the content.

If you choose to promote the products by running the ads campaigns, you need to learn about Facebook Ads, Google Adwords, Bing Ads or some other popular advertisement networks.

I will get an example of faucetmag, which is a blog about bath and douche.

faugetmag

And well, they can earn much money from affiliate marketing for Amazon.

And the final step: Optimizer, measure, scale up, manage.

This step only exists when you are successful with the first 3 steps.

With affiliate marketing, if you know the powerful formula to earn a 5-figure profit, you can spread your business and optimize your results. As a result, you can maximize your profit.  

When having more capital, you can hire people for specific stages to reduce your working time as well as give you the passive income.

4. Promote the Affiliate Products – Which is better: SEO or Ads?

In the third section, you can see that I have talked about SEO or Ads, which are the two main ways to make money with affiliate marketing (of course, there are other methods, but I only mention about these two).

  • With SEO: You will build and optimize your website/blog, then boost it ranking on the top 10 of Google searches.
  • With Ads: You need to choose the networks that allow you to run the Ads campaigns and then implement your advertisements on those networks (for example, Facebook Ads, Instagram Ads, Google Ads, Bing Ads,…).

Therefore, which types of promotional models are more effective when doing affiliate?

 

There is no general answer to this question since choosing any method depends on many factors, such as the product categories, the product price, and your understanding of the products.

In this series, I will focus on doing affiliate marketing with website and SEO.  

I have some examples as below:

  • If you have a product amounted $100 on Amazon with 5% of commission, you cannot promote it on Google Ads or Facebook Ads. The reason is that you will absolutely make a loss after spending a high amount of money for running Ads. Thus, with the physical products, the best choice is to choose SEO and build the blog niche site or authority site.
  • With the digital products on Clickbank, you can choose either SEO or Ads because the commission is very high. However, SEO is very competitive currently.
  • With the T-shirts affiliate on Sunfrogshirts, you cannot choose Google Ads since the cost is very high and SEO is difficult. But Facebook ads is a suitable option in this case.

As a result, choosing SEO or Ads is based on your understanding, you can gather the information about your competitors, learn what they are doing to promote their products and apply the great tips.

5. Mind and attitude when doing Affiliate Marketing

The affiliate beginners will definitely meet the failure.

And how about me?

I am not an exception.

Not only once, but this terrible thing has happened many times to me.

Everything in your life cannot always be successful, and make sure that you will have some failure for the new challenges.

And of course, you can achieve the success after facing the failure the “n” number of times.

We cannot determine this n number, but it will depend on your mind and your attitude, as well as your luck when doing affiliate marketing.

Doing affiliate marketing means that you are building your serious online business for yourself.

With business, you cannot avoid the risk regardless of online or offline nature, and this risk means that you are losing your money.

Affiliate marketing is not an easy or difficult money-making method.

If you get successful, you will get the great achievements, so please improve your Mind very carefully before getting started.

However, if you have your own thoughts, you may have your own affiliate mind for yourself.

No mind or definition must be applied to everyone.

As a consequence, we will continue with…

6. The trend of “personalization” on Affiliate Marketing

When the customers are researching about the specific products, they will certainly believe the people who have experienced those products, the reviewers, the experts in the fields rather than the advertisements in the official websites.

This feature will give the affiliate to develop the trend of “personalization“.

It means that you can act as an expert in a certain field, having thorough knowledge in that field and promote the product wisely.

You are going to design a blog to review the products, compare the products with each other, buying guide, provide the tutorials, tips, and tricks… all of them have a similar feature: you should write according to your personal style.

Example:

I am writing a blog Affiliate Solo , which is designed and written based on my personal style, my feelings, and my knowledge.

And I think that you will love it and trust these blogs more than the websites providing the general information.

However, not many people can have sufficient knowledge in particular fields to develop the website, blog, or social profile in this model.

The reason is that if you want to be an expert, you need to have the comprehensive source of knowledge.

Therefore, can you guess what you should do first?

It is an investment in your knowledge.

You have to understand thoroughly the market that you are carrying on your business, the purposes, the benefits, the pros, and cons, as well as the products that you intend to promote.

By doing this, you can develop in the way of “personalization“.

Although this “personalization” model is difficult and lack of information, its potential is extremely large.

If you are doing well, the customers will come back to your website and buy your products many times again.

This has been a trend since 2015 with the appearance of many “personal” blogs, and that is why they become an expert in a particular field. And of course, these blogs are the destination of many loyal customers.

They spend time researching all things related to their field (consider this period as study time and knowledge increase), then, they will share their knowledge with everyone, and people trust them.

The more knowledge they have, the more trust they will gain.

Jon Loomer is a blogger specializing in advertisements for Facebook Ads and Facebook Marketing.

I usually visit his blog to study and update the new knowledge.

And the great thing is that I used to buy some tools related to Facebook Ads that he advertised via his email.

With the other categories such as health, travel, beauty, plants, … there is always an existence of experts, who can earn money with the affiliate.

Personalization” is a trend to earn money with affiliate marketing that will continue to become more popular in the next time.

And you can make your blog and your website in this “personal” style instead of a normal website providing the general information.

7. You will “gradually die” if only advertising

Google is more and more smart…

From 2015 onwards, Google has become much more smartt, and it knows what you are doing with your website/blog.

For example, if your blogs are made with the only purpose of making money instead of providing the useful information for the readers, Google will not appreciate these.

The purpose of Google is: pushing up the position of those websites having the useful knowledge and pushing down the website with “personal benefits.”

Hence, if your blog only contains the product reviews and comparisons, you cannot improve the visibility of your website, even make it involved in the “thin content” and disappear.

Thus, are there any solutions to this problem???

And the solution is that you need to create the high-quality content giving the deep understanding about the niche you are building besides the product review and comparison.

You need to offer some tips, buying guides, how to, …

Some niche sites which have the top ranking always have these categories.

Simultaneously, day by day, the customers are getting more and more smarter, they know what you are doing the affiliate, and they will decide who they can trust to buy the product.

If you only tell the good things, they will know you are just a bragging blogger, and they will choose another blog to read.

Any product has its own advantages and disadvantages, and you need to analyze very carefully and write the most honest review for the customers.

They will make their own choice after reading your recommendations, so you should not confirm that every product is good and the customers can choose whatever.

Always choose a good product to promote and write an honest review will help the customers trust you more and the buying percentage via your link will be higher.

8. Are you willing to face the challenge?

Become an affiliate marketer is not easy or difficult.

Undeniably, a number of people with bright minds are very successful and have the high income with affiliate marketing every day.

And maybe, you are going to achieve such success with this aspect in the future.

With the market of over USD 6.8 billion in 2016, and this figure is increasing rapidly over each year, affiliate marketing is always a positive way if you have a key in your hand.

When doing the affiliate marketing, you need to accept the beginning challenges, and you need to consider many things when being a newbie since there are always tricks and traps in every industry.

And your passion is the most important thing.

If you want to earn money or earn much money from affiliate marketing, you need to overcome these challenges. Many people are giving you the knowledge, but no one can help you earn money.

You need to do it yourself instead of waiting for anything.

You can identify more knowledge about affiliate marketing in my blog, in terms of the marketing models such as SEP or Ads.

However, if you have recently known my blog, do not forget to read the series of affiliate marketing for beginners.

9. Always be creative

When you are researching the models of the affiliate that I mentioned above, you will certainly see some instructions from the experienced people on the Internet, and you can follow these guidances.

However, sometimes, you may read some “strange” advertising ways, and very few people apply it.

I can have some examples to help you understand this matter easier:

  • Smartpassiveincome is a website in the form of “Expert Model” where Pay Flyn shares his knowledge, his successful career path, and his monthly income. And the Resource Page of this website has got very high sales of affiliate marketing every month.
  • Selling the affiliate products via the “free ebook”: There are lots of top experts in some different fields using this method. They write free ebooks to share the useful knowledge for their subscribers. In these ebooks, there are some recommendations for the specific products and of course, there are their affiliate links included there.

There are also some other models that you can meet when getting started, but the unique models will be associated with difficulty.

Do you think that you can build a website like Smasspassiveincome?

Or you are reputable enough for the customers to make the buying decision via your Resource Page?

Or write an ebook?

In general, everything will require you to have knowledge and ability.

And you will always have to start with the basic knowledge, the easiest models, and the available documents on the Internet.

When you get the basics, you can relate them and create the other models on your own.

Your potential is one of the most valuable things that you can develop.

Follow the instructions of the successful people is a good choice to begin.

But do not stop there, you need to become creative as always.

Conclusion

Despite promoting the products of other people, but if you decide to earn money with affiliate marketing, you always have to keep the attitude and thinking of selling your own products.

And for some time, if your marketing methods give you many profits, you can consider creating your own products or services instead of being an affiliate marketer.

The fact is that many people have followed this way.

I hope that all of my sharing in this article will gain your knowledge about affiliate marketing.

If you do not understand anything, please keep patience to read this article again carefully or leave me your questions in the comment section.