Google Keyword Planner is the foundation of the keyword tool and also is the most used tool in the market. It connects straight into Google Adwords, which makes it cost-efficient when you want to find out and optimize your cost per click keyword.
It has remained free of charge throughout the course of development. The users can use all the available features without any extra cost.
Being the main search engine with a massive backbone database, Google Keywords Planner is robust in tracking and add new keywords to the database.
It also provides a trending system where each keyword will show their respective up trend or down trend. You will always get the best trending keywords of the month.
There is a new feature that allows the users to view the location of the popular content. You can now know what specific keywords to use in a particular region. It is a good option for local businesses.
It requires you to have a website set up already.
Due to the sheer amount of keywords database, it updates the trending words in the period of more than three months.
It might not be suitable for someone who looks for short-term trending keywords.
It does not provide what keyword appears on which target device anymore.
Despite some inconvenient setback, it is still of the most popular keyword research tools. Use it for free right now with the following step:
How to use Google Keyword Planner
Log on to your google account. If you do not have one yet, register for a free account.
SEMRush has its competitive edge built up the competitive intelligence. The tool provides the complete all-rounded options for SEO strategy including backlink profile, keyword optimization, and domain analysis.
SemRush generates transparent data analytics and visualization sheets, which let the users optimize upon to result in the right strategic direction.
Besides the classic option of long tail keyword research, SEMRush also provides powerful options such as SEM analysis and SERP reports.
SEMRush provides a clear semantic usage for the general base users. You do not need to be a professional to understand SEMRush data.
There is a new option for Backlink data on SEMRush. You can monitor the appearance of your backlink profile as well as their click performance daily.
Can be integrated into Trello, a favorite planning tool used in businesses of all sizes.
There are sometimes reported problems of Keyword mismatch, especially when there are updated features in SEMRush
Sometimes the speed of keyword analysis can appear slow.
Requires more expensive options to unlock the complete SEMRush powerful features.
If you desire more than the limited option that other free SEO tools have, then there is no time to waste. Get yourself a premium SEMRush account to enjoy all the best SEO options that this amazing tool provides.
As the name suggests, SpyFu aims to provide its user the competitive edge by spying on the insights of competitor’s website.
You can learn more about how Spyfu can help you compare the strength and weakness of your content against those of your competitor.
Excellent and robust reporting tool that allows quick access to keyword information and pay-per-click history that is related to the keyword.
The new Kombat feature of Spyfu stands out from other keyword tools. They show the concept of “Shared keywords” which let you understand more about the overall market research and keyword recommendations
Spyfu is also one of the tools that provide information about competitor’s keywords and ads. This is a crucial service if you set up your website in a competitive segment of product and service.
It is easy to use. You can set up your ads campaign with ease. You can also monitor your competitor’s ads campaign.
The database appears to be not big enough. Sometimes there are missing data on a few websites so the resulted keywords might not be accurate.
There is no support to export out the final charts and graphs. Only the raw data is extracted without other visualization graphics.
Free services are still restricted and not as good as other tools’ free service.
There is no support for the mobile version; you might have some problems with the UI screen when you view the data from your mobile phone.
Stop imagining how your competitor can push out a successful SEO strategy. Create a Spyfu account to view their strategy and get the secret know-how now.
Designed cleverly to innovate in the market of SEO tool, Serpstat’s most distinguished feature is the insights of traffic flow on various domains.
The tracking option of Serpstat massively evolves around historical researching data. It reveals what the users have been searching in the past in a peculiar demographics then generates the new SEO strategy based on this ranking history.
If you continue to read the pros and cons of Serpstat below, you will agree that it is such a brilliant tool to have in your SEO repertoire.
Serpstat provides an insightful comprehension of the traffic distribution among the website domains. This is a fundamental feature to make Serpstat different from other tools.
Additionally, there are features such as rank tracking and keyword cluster which allow users to get the exact and precise information about the market share of each website domain. Then you will know which keywords to choose for which peculiar field.
Nonetheless, the most useful feature of Serpstat is “Missing Keywords.” You only provide the input of any of your post content and Serpstat will show you the missing keywords that you should be used to increase the ranking of your website.
You can also research the missing keywords of your competitor, which gives you a huge competitive edge over your competitors.
Within the free usage, there is a daily limit of the keyword query. You cannot perform research operation on many keywords.
The fundamental keyword difficulty is still in development, which might be a huge miss compared to other keyword tools.
The basic plan of Serpstat does not provide enough information about the keyword cluster.
Overall, Serpstats is a decent tool to test out the results of your keywords in comparison with other tools. It is the best way to confirm that you are using the best keywords for your business.
Just try out Serpstats free option now to see how you might feel about it.
Soovle captivates the user’s interest based on its simple motto “Let the web help.” To make itself stand out from other SEO tools, Soovle takes a creative turn to combine all of the most popular search engines to derive out the best keyword cluster.
Check out the pros and cons of Soovle to appreciate how simplicity can give you a starting boost in your SEO campaign
Only focuses on 15 biggest online search engines. This makes Soovle provide the fastest results of any given keywords.
The users can add in extra search engines (such as Amazon, Ask, Yell, etc.) to broaden their keywords research.
You can see the results immediately on real-time update from different engines. There is no waiting time on the keyword analysis.
Completely free of charge and simple to use. You can have the most popular topics or keyword cluster to choose from based on what search engine you want.
The UI appearance might seem a bit lacking and less professional compared to other keyword tools.
There are no powerful options such as domain research, backlink tracking, etc. Soovle is more suitable when you want a quick keyword cluster and idea before using other professional tools to do a complete analysis of these keywords.
If you want to get a simple concept based on the main keywords, Soovle is the key to unlock the door to your long-term SEO strategy. Navigate to https://soovle.com/ for the brainstorming idea of your next SEO campaign now.
Moz is a new and upcoming SEO platform that provides all the crucial marketing insights via keyword input optimization.
Moreover, besides tracking the performance of keyword on domain and website channel. Moz also reveals how the keywords are shared through the social network.
The interface is intuitive, easy to use and navigate.
There is a good option to view through the crawling database, which provides insights into what keyword your competitors are using.
The Backlink option is robust and powerful – not only does it reveal very backlink profile to your website, but it also provides the SEO strength, weakness, and difficulty of each backlinking domain.
Nonetheless, Moz keyword explorer also includes a Google Chrome extension which helps you monitor Pagerank and SERP.
Require a signed up account to use.
A free account only allows 10 queries per month, which is very limited compared to other free keyword tools.
Do not be discouraged because you must register a free account to use the Moz keyword tool. It is worth a try because of the massive site crawling database and the fantastic backlink analysis solution.
Now you must have the overall knowledge of all the best keyword tools in the market.
If you are still confused about what tool to pick, do not worry.
Follow this simple advice.
Set out your budget before hand.
If you just start out your SEO career or you are still looking for a new strategy for for SEO campaign, using the free keyword tools is very convenient as you get the chance to find out what works best for you.
If you have more experience and can afford the premium tools, pick out those that fit your bill to enjoy the robust and powerful options from the premium version of SEO tool, including the ability to figure out what keyword your competitors are using.
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I am a former student of an University about Technology and science based in Vietnam. Working mostly in the environment surrounded by the Internet, I soon realized the world is borderless.I got inspired with affiliate marketing and spend most of my spare time working on it.I am here now to bring you this delicate website that I’ve invested my heart and soul.
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